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The Fast Track to Golden Goddess Status
Client ContactJoanna Sophia RashIMEDEEN Press Office 20 York Buildings London WC2N 6JU Tel. 0207 024 8412 mailto:jsr@ferrosan.com |
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Social Network VideoUnderstanding skin tanning Melanin is the protective pigment that gives skin colour and is produced by skin cells called melanocytes. When skin is exposed to the sun, melanocytes increase melanin production and distribute it to neighbouring cells where it creates a natural protection against sun damage. A gradually acquired tan comes from the whole top skin layer (Epidermis). As new cells reproduce, the old cells are pushed towards the surface of the skin carrying the melanin with them. The more melanin there is in the skin, the deeper and longer-lasting the tan. |
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Core FactsIMEDEEN TAN OPTIMIZERTM is suncare in capsule form. With natural ingredients, scientifically shown to reduce sun sensitivity and redness - it's the fast-track route to golden goddess status this summer. Whether you're a sun-lover wanting to maximise your tan - or a shade-seeker looking to increase your skin's natural protection - one capsule of IMEDEEN Tan Optimizer taken daily will:
IMEDEEN Tan Optimizer capsules boost the skin's own tanning and protective mechanism so when you're in the sun, it's quicker and easier to achieve a natural golden glow. IMEDEEN Tan Optimizer capsules do not replace the use of sun protection lotions and should be used in conjunction with an SPF suitable for skin type and need. For more advice on responsible tanning, please visit SunSmart Price: £37.68 for 60 capsules from stockists nationwide and the IMEDEEN online shop. The NEW website - http://www.tanoptimizer.co.uk/ - contains tips on how you can do more to prepare and protect your skin for summer and prolong your sun-kissed glow. It's also packed with great offers, including:
Quotes"Ongoing use of IMEDEEN Tan Optimizer contributes to a permanent UV defence. Systemic photo protection should be considered a basic part of any UV defence strategy". Professor Juan Honeyman, University of Chile Medical School. "Brilliant! I took IMEDEEN Tan Optimizer before I had a holiday in Sicily and didn't burn at all! Many thanks IMEDEEN!" Carol Hughes Read more consumer testimonials Boilerplate StatementsThe IMEDEEN® range of skincare supplements is manufactured by Ferrosan A/S, a leading Danish healthcare company. The award winning brand is renowned for its philosophy that beautiful skin begins from within and has 4 times been voted the UK's no.1 beauty supplement by Boots customers. IMEDEEN PROMISE our formulations are:
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